A retail concept for an incredible new fitness company with 3 impressive sites in London.  Showcasing a range of sporting goods including clothing, fragrance, lifestyle products and accessories, the retail area sits alongside the workout studios and cafe, adding a completely new dimension to the MoveYourFrame brand.  
The retail concept: create signature free-standing fixtures that can be replicated and moved between sites, as the brand expands and grows.  
The aesthetic: dynamic, young, organic, authentic and multifunctional.