MATTHEW WILLIAMSON GLOBAL flagship stores: NEW YORK | PARIS | UAE

I was very clear I wasn't going to hand this space to a big company and get their fantasy of what Matthew Williamson should look like.  The whole aesthetic of how my clothes are presented is a passion of mine."  
                                                                                                                                                               Matthew Williamson

Having established a branded retail face for Matthew Williamson, the challenge was to evolve that aesthetic without diluting the DNA.  Over 7 years I transported the retail envelope internationally - designing and supervising the build of all the Matthew Williamson flagship stores.  We took a conscious decision not to simply replicate the London store, each flagship had a unique signature that reflected its locality and neighbourhood.  The brand DNA was expanded and developed over time to cement the classic Matthew Williamson retail signature.

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