10 Years in Fashion - matthew williamson at the design museum

Communicating a concise clear narrative and brand confidence through layout and story telling for an exhibition, meant adapting a brand DNA to meet a specified framework and schedule. Display solutions required a balance between the impressive and the informative. I devised a concept thread based around lighting - an up-lit catwalk, light boxes, neon tubes, chandeliers and spot-lit display cases - to ephemerally guide and tempt the visitor around the gallery space.

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