"Generally, I believe a window display should be surreal, even humorous.  Stores should take more risks with window displays; there is nothing more tacky than basing your window design on selling lots of product.  Consumers are very savvy. Never talk down to them - they know more about advertising and market forces than any other body.  Let's get back to being a bit more artistic, a little bit more daring and a little more expressive with window displays."
                                                                                                                                                   Clare Ceprynski, WGSN

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