"Generally, I believe a window display should be surreal, even humorous. Stores should take more risks with window displays; there is nothing more tacky than basing your window design on selling lots of product. Consumers are very savvy. Never talk down to them - they know more about advertising and market forces than any other body. Let's get back to being a bit more artistic, a little bit more daring and a little more expressive with window displays."
Clare Ceprynski, WGSN