Cost effective and instant re-branding solution - introduce a completely refreshed aesthetic for flagship window displays. The Temperley London window display area was slight, and budget was limited. The solution had to be instantly impactful yet practical. My scheme introduced a new "Alice" to all customers and passers-by. I created a flat-pack image board depicting a characterful personality, with a darker spirit. The story could develop as Alice's Adventures continued to be told through the shop window.