Will.i.am ekocycle

New style for a tech store: translating Will.i.am's "Galactic Dandy" persona into a modular shop design, easily adaptable to global roll-out.  
Aesthetically, Futurism can be most successful when communicated as a rub between old and new worlds.  My concept collided the sci-fi shop interior (based on an anechoic chamber - noise reductive skeleton) with fixtures inspired by the timeless world of Savile Row.  These multifunctional elements, with their ergonomic "i" shapes, are bespoke reinventions of traditional wooden display cases. The dark wood finish is created using sustainable compressed bamboo. 

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